1. Home
  2. Services
  3. Influencer Marketing & UGC
Influencer Marketing & UGC

Influencer marketing agency for creator campaigns and UGC

We plan, launch, and manage influencer campaigns that feel real, not scripted. We source creators, produce UGC for TikTok, Instagram, and YouTube, run whitelisted ads, and track results so you reach the right audience.

Free consultation: we'll show you where you're losing calls and what we'd fix first.

Last updated

(Quick answer)

What does an influencer marketing agency do?

An influencer marketing agency finds creators who fit your brand and runs the campaign for you. We vet creators, write the brief, handle contracts, payments, and FTC disclosures, and let you approve content before it goes live. You also get usage rights, so you can reuse the user-generated content (UGC) on your social channels, website, and ads. Then we track results and plan the next round.

Who it's for

  • Brands that sell products customers can show on camera
  • Local businesses that want more reach on TikTok and Instagram
  • Businesses that need a steady supply of UGC for ads
  • Brands launching a new product or location
  • Owners who want creator campaigns handled end to end

What affects the cost

  • The number of creators and the size of their audiences
  • How much content you need and on which platforms
  • How long the usage rights last and where you can use the content
  • Whether you run whitelisted ads through creator accounts
  • A one-off campaign versus a monthly retainer

Every quote is based on your scope. Ask for one on the free consultation.

Good to know

Results depend on the creator, the offer, and the audience fit, so not every post will lead to sales. Most campaigns need testing and a few rounds of adjustment to find what works.

(What we do)

What's included

01

Creator sourcing and UGC

We find, vet, and manage creators who fit your brand. Each creator gets a clear brief and delivers on-brand UGC, such as Reels, TikToks, and Stories, with usage rights. You can reuse that content across organic and paid social.

02

Done-for-you campaigns and whitelisted ads

We run campaigns end to end: outreach, contracts, approvals, posting, and payments. We set up whitelisted ads that boost your best creator content through the creator's account. Then we test audiences, creative, and budgets to improve results.

03

Reporting and next steps

We track reach, engagement, and conversions. Simple dashboards show what worked and what didn't. A final report turns those results into a plan for the next campaign.

Process

Our process, step by step

7 steps from the first conversation to results.

  1. Step 1

    Discovery

    A short call to understand your brand, audience, goals, and current marketing.

  2. Step 2

    Brief and strategy

    We write the campaign plan and creator brief: messages, deliverables, timeline, platforms, and the numbers we'll measure.

  3. Step 3

    Creator sourcing

    We draw on our creator network, shortlist candidates, review sample content, and book the best fits for your brand and budget.

  4. Step 4

    Production and approvals

    Creators make content from the brief while we manage contracts, usage rights, revisions, and FTC disclosures. You approve content before it goes live.

  5. Step 5

    Launch and boost

    We schedule posts, coordinate go-live times, and run whitelisted ads on the best-performing content.

  6. Step 6

    Monitor and adjust

    We track results as they come in and adjust creators, content, audiences, and budgets.

  7. Step 7

    Report and plan next

    You get a clear report with key numbers, lessons learned, and a plan to make the next campaign more efficient.

(FAQ)

Common questions

How much does influencer marketing cost for a small business?

We offer project-based pricing and monthly retainers. Cost depends on how many creators you use and their audience size, how much content you need, which platforms, how long you want usage rights, and whether you run whitelisted ads. After the discovery call, we send a proposal with every fee listed.

How long does an influencer campaign take to launch?

Most campaigns take 4-8 weeks from the discovery call to the first content going live. That covers strategy, sourcing, production, approvals, and scheduling. If you have a fixed launch date, we plan around it.

Do I need influencer posts or UGC for ads?

Influencer posts go out on the creator's own account to reach their followers. UGC is creator-made content you run on your own channels and ads. If you want new reach, start with posts. If you need ad creative that feels real, focus on UGC. Many campaigns do both.

Who owns the content, and how does whitelisting work?

By default, you get usage rights for the agreed platforms and time period, covering your social channels, website, and ads. For whitelisting, we get extra permission so you can run ads through the creator's account, and we handle setup and optimization.

How do you handle FTC disclosures?

Disclosure rules are written into every brief and contract. We review content before it's published, and creators use clear labels like #ad or Paid partnership, following FTC and platform guidelines.

What if I need to cancel or pause a campaign?

If you cancel or pause before creators are booked, we stop work and bill only for time already spent. Once creators are under contract, we review what's committed and agree on a fair pro-rated fee or a credit toward a future campaign.

Don't see your question?

(Next step)

Plan your first creator campaign

Book a free consultation. Tell us about your brand and goals, and we'll send a campaign plan with a clear proposal.

(860) 800-3365 Free consultation: we'll show you where you're losing calls and what we'd fix first.
Call (860) 800-3365